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Jempsons 'COOK' super concession

How local is local? A reader questions the definition in a recent story

Sirs,

I have just been reading some of the excellent articles you have published recently, this online newspaper has become a valuable local resource.

In the interests of accuracy I should like to make comment on an article dated March 17 about Jempson's introduction of a COOK super concession. The article states that COOK is a local company, I believe this to be slightly misleading. According to COOK's own website, the company's kitchens are in Sittingbourne - not much more local than London! In their own words they are a national company with a national chain of shops and franchises. I make no comment for or against their products or the company but would merely like to bring to the attention of consumers the status of the company as I feel Jempson's may be claiming the local status as a marketing ploy.

Yours
Simon Parsons

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