Council to rule on controversial screens was a letter published by Rye News on June 26 from Larry McIntyre about the illuminated advertising screens in the windows of 84 Fishmarket Road, the recently completed building on Skinners roundabout. Mr McIntyre's letter prompted a lively and prolonged debate which resulted in the owner of the screens having to apply for retrospective planning consent.
Last week, on August 3 to be precise, planning permission was approved by Rother District Council (RDC) for "Existing use of electronic illuminated advertising screens to internal shop front" but with certain conditions attached, 13 in all.
I contacted Peter Ockenden, owner of the screens and who made the planning application, he was naturally delighted with the planners decision: "This is good news for the community and local businesses alike - the digital advertising screens on Fishmarket Road have officially received the stamp of approval from the council. It's been a journey of ups and downs, but the final outcome is a win for all.
"Back when we made the significant investment of £18,000 in these state-of-the-art screens, the council had given a preliminary nod, suggesting that planning permission might not be a hurdle. The recent official acceptance of our application is a breath of fresh air and a testament to our commitment to the community."
He further adds: "This approval goes beyond just digital screens. It promises the security of two full-time positions for local residents, ensuring the livelihoods of our neighbours. Moreover, these screens play a pivotal role in promoting our picturesque town to visitors. Tourists, often intrigued by the dynamic displays, get a glimpse of the myriad attractions our town has to offer, thanks to our impactful advertisements.
"Local businesses can already attest to the efficacy of these screens. The uptick in trade, thanks to increased visibility, is undeniable. The vibrant displays not only catch the eye but also significantly boost local trade.
"Are you a business in need of a little extra spotlight? We're more than happy to assist. To discuss how our digital screens can enhance your visibility, don't hesitate to get in touch with our dedicated team at 01797 724100 or drop us an email at info@ukg.group.
"Let's work together to make our community thrive even more!"
In conversation with Peter Ockenden he confirmed that following a discussion with the planners at RDC he was told that as his displays were inside not outside the building, consent would not be required. Peter confirmed to me that the planners also made a visit to site and confirmed in writing that no consent was required. On this basis, believing he had no requirement for planning consent he invested £18,000 in screens and associated equipment which he then installed. Spending this amount of money is something you don't do lightly but having been given the go-ahead he installed them in good faith. The rest as they say is history.
Full details of the planning approval can be viewed on Rother District Council's planning portal using planning reference RR/2023/1085/A.
Click here for a follow-up letter from Larry McIntyre.
