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Beach safety campaign launched

RNLI & HM Coastguard launch campaign

Beach safety campaign launched
Beach safety poster

The Royal National Lifeboat Institution (RNLI) and Her Majesty’s (HM) Coastguard launched a new beach safety campaign, urging parents to protect their families by following key safety advice to save lives this summer.

Following the recent easing of nationwide lockdown restrictions in England, and with children still off school, many more people are expected to visit the coast to exercise and take part in water-based activities. In Northern Ireland, Scotland and Wales, the rules may be different, but there could still be an impact on RNLI and HM Coastguard services.

The weekend before last coastguard rescue teams were called out 194 times in the UK to incidents including -

In 2019, RNLI lifeguards aided more than 29,000 people on UK beaches in more than 17,000 incidents, saving a total of 154 lives. And they also helped to reunite nearly 1,800 lost children and teenagers with their families and aided 346 people in incidents involving inflatables.

Despite the ongoing challenges posed by coronavirus and social distancing, the RNLI still hopes to provide a lifeguard service on around 30% of the beaches the charity usually covers in time for the traditional peak summer season. But at present, there are no RNLI lifeguards on UK beaches, and we cannot be everywhere this summer.

Whilst RNLI lifeboat crews and HM Coastguard are still on call ready to respond to emergencies, the message is clear; we need the public to be aware of dangers, take responsibility for themselves and their loved ones and remember that, in an emergency, call 999 and ask for the coastguard.

Please follow the safety advice

Gareth Morrison, RNLI head of water safety, said: "If the charity’s lifeguards were present on the beaches today, they would be preventing many incidents before they even occurred by directing people to safe swimming areas, highlighting dangers such as rip currents, and advising people not to use inflatables.

"These preventive measures are not currently in place meaning people could find themselves in danger if they are not reading the signs and following the relevant safety advice."

He added: "Our lifeguards are trained to swim 200m within 3.5 minutes, and although our volunteer lifeboat crews are fully operational, should they be needed, they won’t be able to reach you in the same time.

"It is important that anyone visiting the coast understands that the beach can be a dangerous environment, and you must take more responsibility for you and your family this summer. No one ever goes to the coast to be rescued yet RNLI lifeguards rescue thousands each year."

Following key safety advice will keep people safe and help to reduce the demands placed on RNLI lifeboat crews, HM Coastguard and other emergency services.

The sea can still catch you out

That is why parents are now being urged to take charge and be "beach smart" if they visit the coast to ensure they and their families have the safest summer possible, whether lifeguards are patrolling their beach or not.

Claire Hughes, director of HM Coastguard said: "We know from sad experience that whether you’re local or nor, whatever your ability of experience in your chosen sport or leisure activity, the sea can still catch you out and be unmerciful when it does. Now, more than ever we need people to respect the sea and the coast.

"If you get into trouble call 999 and ask for the coastguard and we will come to your aid. But coronavirus hasn’t gone away, and we all need to follow the rules. Remember your choices might put people, including yourself and frontline responders, at risk. Take extra care in these extraordinary times."

This summer with beach lifeguard patrols significantly reduced, the RNLI and HM Coastguard are advising the public not to use inflatables at all and for everyone, especially parents, planning a visit to a beach or the coast to follow this safety advice:

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